Brand Management

Providing Startups and Businesses develop cutting edge practices and processes to empower your company around the globe with advance tactics.

We develop Brand identity and Strategy is for those professionals who are ready to adopt a creative approach to empowering their brands.

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

What we aim for ?

We aim to make branding concepts accessible to every potential consumer and to make them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding.

We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.

We allow you to develop the following aspects of your brand:

HEAD

Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today

HEART

Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation

HANDS

Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”

Our Brand Development Services Encourage New Ideas

What we offer :

How to build brands from a broad organisational perspective

How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome)

How to build brands in multi-brand companies, across cultures and geographies.

How to measure brand health in new ways, that is, internally in addition to externally

How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets.

WE TAKE CARE OF THE TOUCH POINTS OF YOUR BUSINESS AND EMPOWER YOU WITH ACTION PLAN AND THE WAY TO EXECUTE IT.

Our mission it to maximize your profit and get noted in the good books of the public.

FAQs

Though there can be multiple ways, the best way to do branding is user engagement through one way or two way engagement. One way engagement is when you put out content which will be entertaining as well as informational for the audience and two-way engagement is where we expect a response from the audience.

“Branding = Understanding Yourself

E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation.

Marketing = Understanding Your Customer
Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing.

The common thing between branding and marketing is to connect with the right audience with different types of content. “

 

Company culture starts with your mission, vision and values. Make sure these are aligned, institutionalized and practiced. Engage your employees in that process through surveys, special task force teams or other feedback opportunities.

Build reinforcements into the culture itself. Look for ways to ritualize your brand and your culture through corporate events or employee recognition systems. Use “RRR” to test whether company culture holds a significant role in your work place: Can you recognize it? Can you repeat it? Do you reward it? 

To protect your company culture, establish educational procedures and training programs for new hires that help them understand how to adopt and embrace your culture. Cultural interviews can also help filter people for a cultural fit before they are hired.

Company culture must be supported and endorsed from the top down in order to gain traction. To be authentic, everyone needs to buy-in, including management. 

Companies often make the mistake of talking about the “things” they value, versus framing values as actionable behaviors. Your vision should describe where you’re going, the mission explains why, and values depict how you are going to behave along the way. To provide a simple example:

Mission

I want to see a beautiful sunset from the highest peak of a mountain.

Vision

I will climb to the top of this mountain.

Values

I will climb safely and slowly, and I will stop to help other climbers on the way.

Values help employees make instantaneous decisions about how to behave. They are critical to managing culture. Survey your employees to see if they know your company mission, vision and values. If they can’t remember, then it’s probably not a meaningful part of their day-to-day experience at your company.

 

Planning and Preparation

Planning is crucial – it gives you the ability to capitalize when an opportunity presents itself. If you are not ready for opportunity, your brand generally won’t reach its maximum potential.

Assessment and Monitoring

To prepare for and find new opportunities, assess your company’s strengths and areas for improvement with quarterly or annual surveys with your employees and customers. These recurring surveys will help you measure if impressions are changing over time. You can also conduct an audit of social and news media mentions to keep track of how and where you company is being talked about. For even more insight into what matters to your customers, consider monitoring for mentions of your competitors, too. 

Methods for Addressing Feedback

Be open and receptive to customer feedback and concerns. Manage negative interactions if they occur. You can’t hide from your issues, so don’t ignore them. Complaints give you a chance to fix your brand – otherwise, it suffers in silence. Acknowledge issues, and fix what you can.

Consistency and Commitment

Consistency in tone, messaging, design and delivery are important as well. Good brands do what they say and deliver on their promises. The level of consistency you offer to your customers can help build trust and strengthen relationships.

 

 

 

Brand recognition means more than receiving name mentions in front of potential customers; it’s about cultivating the desired perception and understanding of your brand among key audiences. 

A benchmark assessment will help you measure and understand where your brand recognition is weak and why. To truly increase brand recognition, you should be prepared to make operational changes as well as marketing changes.

You can gain traction through increased marketing or updated messaging; try adding new tools, adopting new strategies and experimenting with new channels. Create opportunities that will help your audience help you spread the word, providing a geometric return on your investment. 

You have an inherently built-in base of potential advocates in your employees. Fundamentals like this are often overlooked, but employees can be a great resource if you make it easy for them to spread the word. As you leverage your company’s mission, vision and values to talk about important business decisions or cultural choices in your office, employees can refer to this familiar messaging as a way to talk about your company with others. They don’t need to sell anything, just be visible and excited about your company.

To generate positive brand awareness, you need to give before you take. Companies often forget about the opportunity to build brand awareness by doing helpful work for the community and aligning the brand with good causes. Putting structure behind these philanthropic endeavors helps build culture, stronger employee bonds and brand awareness through association.