Tech giant Google has partnered with the Indian School Of Business and Ministry of Electronics & IT to create the training program Google Digital Unlocked which is specially designed for students who want to learn digital marketing so that either they can get a job in the digital marketing industry or they can implement the same skills in growing their own businesses.
According to a LinkedIn Survey, “Digital Marketing Specialist” is one of the top 10 most in-demand jobs globally. A shortage of 260k digital marketing professionals has been reported in the USA’s top 20 major metro cities. Do you know what this means? You can become a digital marketing specialist, and you can surely get a job in top companies with an average payroll of Rs.60-70k per month!
The Internet is becoming the town square for the global village of tomorrow.Bill Gates
The quote above itself says that the digital marketing industry will grow forever because of the increase of internet users. That’s why Digital marketing is one of the essential skills that you must master to grow your business or even to get a promotion in your current job.
Digital Unlocked allows individuals to set their goals first, and then it recommends the same type of courses that will help them achieve their goals.
So, What is exactly included in Digital Unlocked anyway?
Contents hide
1 List Of Topics Which Are Covered In Digital Unlocked
2 Advantages Of Joining Google Digital Unlocked
3 Steps To Join Google Digital Unlocked
4 Difficulty Level : How Difficult is Digital Unlocked Certification
5 Conclusion : Is Digital Unlocked Useful For You In 2021?
List Of Topics Which Are Covered In Digital Unlocked
- The online opportunity
- Your first steps in online success
- Build your web presence
- Connect through email
- Get started with search
- Get discovered with search
- Make search work for you
- Be noticed with search ads
- Improve your search campaigns
- Get started with analytics
- Find success with analytics
- Get noticed locally
- Help people nearby find you online
- Get noticed with social media
- Deep dive into social media
- Discover the possibilities of mobile
- Make mobile work for you
- Advertise on other websites
- Deep dive into display advertising
- Expand internationally
- Make the most of video
- Build your online shop
- Plan your online business strategy
- Get started with content marketing
- Turn data into insights
Advantages Of Joining Google Digital Unlocked
- You will get to learn about digital marketing from experts at a highly reputed institute: Google.
- You will be able to optimize your or your client’s business profiles to reach a higher number of people on the web.
- You will earn a certificate which will show that you have gained the required expertise in the domain of digital marketing. You can add this certificate to your LinkedIn profile as well.
Feeling excited to join this program? Here is the procedure to join it.
Steps To Join Google Digital Unlocked
- Go to the official website of Digital Unlocked.
- Click on the “Get Started” button on its website, and now you will see the list of courses offered by Google.
- Select any course you want to join and click “Start Free Course”. Now, You will get a list of modules that are included in the course you have chosen. After completing the modules, you will earn a badge. A badge is a recognition that you have successfully completed the module and passed all the assessment tests under that module.
- In total, there are 106 lessons which you will have to complete to take the final exam. The final exam consists of 40 questions. And in order to pass the final exam, you will have to answer 32/40 questions correctly, and then only you will be able to claim the Digital Unlocked certificate. Even if you failed the final exam, There is no need to worry. You will be able to retake the exam after 10 hours.
- After successfully passing the exam, You will be taken to a page containing a download link to your Digital Unlocked certificate. Or you can revisit the course page to download the certificate.
Here is how your Google Digital Unlocked certification will look like :
Difficulty Level : How Difficult is Digital Unlocked Certification
As I have already taken the exam of Digital Unlocked, I can say that exam of Digital Unlocked is of intermediate level. It contains questions based on topics like SEO, Email Marketing. Social Media Marketing, Ecommerce, Google Analytics, etc. All the questions are logic based. If you have watched all the modules carefully and completed all the mini quiz assignments, You will be able crack the final exam easily.
Conclusion : Is Digital Unlocked Useful For You In 2021?
In this digital era, having a digital presence can give your business the ultimate push. As a business owner, Google Digital Unlocked can help you gain the necessary skills to take your business online. Even as a student or an employee, these courses can help you achieve digital marketing expertise that you can use to get a new job or get a promotion.
Google has presented a huge opportunity in front of you. Register for this Free Digital Marketing Training Program today!
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